About Me
I’m a UX designer -so yes, I design software.
But I also lead teams, and make a positive impact on platforms, teams and organizations.
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Strategist
I’ve designed products – and I’ve designed platforms.
In my most recent roles, I worked across multiple UX and product teams to:
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Drive consistency by leading toward the adoption of design, component and interaction standards.
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Solve the UX problems caused by limitations in cross-platform architecture.
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Design consistent, scaleable navigation mechanisms to seamlessly link widely distributed products.
Leader
I’m a leader, and a mentor.
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Extreme owner of new ideas: I didn't just design Ivanti's two most successful SaaS product; I was a force in their evolution.
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I led a team of eight: reviewed work, escalated issues, mentored junior designers, and balanced workloads
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Leader of cross-functional teams - visual design, front end development, research, business analysis.
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I go outside my job description: I’ve had to work across discliplines to get people to communicate. It’s saved products.
“I think you were well underway to become a people manager”, said my most recent functional manager. Reference available on request.
Designer
I say that “everything I need to know to be a UX Architect, I learned while working as a news reporter / producer”. To tell a story, you need to know the Who, What, When, Where, Why and How of the story.
Designing software is the same thing:
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Who is the user? What’s their background, training, and interest in the system?
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What is the user trying to accomplish on your product? Is it an e-commerce app, where they can walk away if they get frustrated? Or is it something they do for a living?
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When and Where will the user be using your product? On the couch at home? In a lab surrounded by hazardous materials? In an office?
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Why does your product matter to the user? Is their effectiveness going to be part of their annual review? What are the consequences of success or failure on your product?
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How do we get the user to consider it a success? What does “usable” mean?